Don’t like selling?  Good.

Selling doesn’t work anymore.

You are exposed to around 3,000 advertising messages per day, and most of them don’t get through.  Your defenses go up, you don’t like to be sold.

You have no problem buying, it’s being sold you hate.

So why are you trying to sell everyone else on your product or service?  They feel the same way.

“Teach, don’t sell.”

What is advertising after all, but educating the customer about your product or service so that they are compelled to buy it?

Ads need to be dressed up in bright colors with sexy models so that we don’t ignore them, but essentially, they are teaching you about the benefits of their product so that you will see the value and want to buy it.

I’m guessing that you don’t have millions of dollars to run a great advertising campaign that attracts attention and tells people why to buy your product.  I don’t either.

So how do you communicate value to strangers?

Your services have real value, right?

Then teach your potential customer about your product or service by showing them the value, instead of selling them on it.

Let me give you an example.

Let’s say you offer life coaching.  Write a 5 part email course on the best ways to improve your life right now.  Deliver it in exchange for an email opt-in.  You could also put all 5 parts in .pdf form, and let new customers download them.

Don’t know what an email opt-in is?  Here’s another way using regular email instead.

Tell your customers to email you if they want your free report, store their emails, and reply back with your free life coaching report or course.

Now you have the email address of a potential customer that is educated about how valuable life coaching can be for their life.  You have opened a line of communication with them, and your free report has done most of the selling for you.  An educated prospect is WAY more likely to buy from you than someone who saw an ad.

Uneducated prospects look, educated prospects buy.